How to Use Social Media for Probate Real Estate

Renae Quigley
Aug 13
2 min read

Social media might not be the first thing that comes to mind when you think of probate real estate—but it can be a powerful, respectful, and strategic way to reach the right people at the right time. Whether you’re a probate-certified agent, an executor managing the sale, or a professional supporting a family through transition, knowing how to use social media wisely can create trust, visibility, and real results.

1. Lead with Education, Not Sales

Probate is emotional. People searching for answers don’t want to be sold to; they want support. Use your social media to offer simple, helpful content like:

“What is Probate?”
“3 Tips for Selling an Inherited Home”
“Understanding Court Approval in Probate Sales”

Short videos, checklists, and blog post links are perfect for building connection without pressure.

2. Highlight Your Expertise and Certification

If you hold a designation like Certified Probate Real Estate Specialist (CPRES), say so proudly. Most people don’t know that probate real estate requires special knowledge. Use phrases like:

“As a CPRES, I specialize in guiding families through the sale of inherited property…”
“Probate sales have legal and emotional layers—here’s how I help.”

3. Use Targeted Content for Your Local Area

In Washington State, laws like the 90% rule (properties must often sell for at least 90% of the appraised value) matter. Share localized tips about:

Court timelines
Property insurance requirements
How to prepare a home for probate sale

This shows you’re not just helpful, you’re dialed in to the unique needs of your market.

4. Tell Real Stories (With Permission)

When families see that you’ve walked others through the probate process with grace and success, it builds instant credibility. Use before-and-after photos, testimonials, or anonymized case studies to show what's possible.

Conclusion

Social media isn’t just for flashy listings, it’s a bridge. A place to show up with heart, authority, and clarity. If you’re serving probate clients, showing up consistently online can position you as the trusted expert families didn’t even know they needed.

Want help creating probate-savvy content or planning a visibility strategy that builds connection? Let’s connect. I’d love to help you shine online.